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Aarong Claimed

Dhaka 75, Bir Uttam AK Kha, Chittagong, 1212, Bangladesh
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Business Details

Welcome to Aarong Shop

Aarong – Bengali for ‘village fair’ – is Bangladesh’s most popular lifestyle retail chain. This ethical brand began in 1978 as a humble means to empower rural artisans to rise above poverty. Today, with 15 retail stores across Bangladesh and over 100 fashion and lifestyle product lines, Aarong supports 65,000 artisans with fair terms of trade. Revolutionising the retail industry with high standards for quality and artistry, this iconic brand blends the traditional with the contemporary in ways that never cease to win consumer appeal both at home and abroad. In 1976, when BRAC– the world’s largest development organisation – engaged a small number of rural women to produce crafts, their only buyers were a few scattered retailers in Dhaka. Weeks, even months would pass between supply and payment, until BRAC intervened and established Aarong to pay the rural women for their goods on time. Over the past four decades, Aarong has carved out a unique market segment for handicrafts, reviving Bangladesh’s rich heritage and impacting the lives of more than 325,000 people through 850 small entrepreneurs and the Ayesha Abed Foundation. continue............
Type:
Retailer & Wholesaler
Keywords:
Dhaka 75, Bir Uttam AK Kha, Chittagong, 1212, Bangladesh

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